Core Sundries at Revel, Atlantic City, NJ
Three CORE sundries stores, showcasing a mix of branded apparel, gifts, and essentials, were designed to express the resort’s brand and appeal to the their targeted clientele. The design is modern and sleek with a pinch of warmth, a dose of fun, and a nod to the sea. A feature wall of display cubes curates and exhibits everyday items as precious and desirable. Doors opened to access news media emphasize a sense of discovery and invite customers to explore and interact with a uniquely memorable shopping environment. Tiered ceiling planes with soft cove lighting are accented by shimmering aluminum mosaic tiles, while back-lit translucent resin illuminates the store in vibrant blue hues reminiscent of the nearby sky and sea. Sleek blade signage and romance cards define themed areas of merchandising and add to the overall mission to elevate fun!