Fidelity Discount & Deposit Bank, Dallas, PA
This is one of 4 (and counting) of the prototype “swoosh” branches designed by DxDempsey. In these branches, the customer experience is carefully mapped. As customers enter, a Business Spotlight showcases local companies. Throughout their journey, different touch points elevate their experience.
A digital Customer Celebration screen displays what’s happening in the community; a Hospitality Bar offers coffee and cookies; and a Technology Bar features several mobile and smart devices that customers can use to familiarize themselves with Fidelity Bank’s mobile and digital offerings. Check desks that feature “burning financial questions” have magnetic signage that can be changed out in order to spark discussions between customers and bankers about saving for college, buying a home and other important financial milestones.
Behind the interactive transaction area is another screen marketing Fidelity’s products and services.