First Columbia Bank, Bloomsburg, PA

First Columbia’s main branch location underwent interior updates to create a functional layout and updated aesthetic that align with today’s banking strategies. Reworking programmatic element such as allowing the drive-thru to be serviced from the main branch area has improved staff efficiency. Brand identity is highlighted through the blue ceiling feature and decorative lighting. A new feature wall with digital screen displays marketing promotions and shares the bank’s community outreach efforts with customers. Community engagement is a strong driving factor behind this project through the implementation of a mural with historic Bloomsburg landmarks painted by a local illustrator and local vendors/suppliers, including carpet manufactured right in Bloomsburg. Informal waiting areas and reduced oversized teller lines creates a more open space more conducive to casual interactions.