Lick at Mandalay Bay, Las Vegas, NV

This prototype store called LICK launches a new brand of boutique candy store that invites customers to enter through a curvaceous and colorful candy ribbon playing off of the brand’s logo that invokes the question, “What color is your tongue?” The interior constantly engages the eye with prismatic product displays and sexy images celebrating the seduction of its Sin City sweets.  Dimpled “gumball” surfaces and rowdy-red columns frame themed-confections while playful wall graphics entice customers to be “tongue models.”  The journey ends at the cashwrap where customer cameos are playfully projected on a digital display. In the heart of a city saturated with famous faces, LICK makes the customer the celebrity.