Misura at Monte Carlo, Las Vegas, NV

The Marshall Retail Group owns and operates high-end stores in more than 70 locations, primarily in major casino-hotels.

DxDempsey was commissioned to re-brand the Marshall Retail Group’s men’s clothing store called Misura.  The client wanted it to be edgy with warmth, texture and soul. The folding plane that climbs up the wall, across the ceiling and back down the far wall encapsulates the store and gives it a daring look that compliments the merchandise. This store is the prototype for the Misura brand and that has been adapted to other resort locations throughout Las Vegas and Atlantic City. The primary store material is bamboo, a rapidly renewable resource, the lights are energy efficient and the paint is 0-VOC.

Project completed under the responsible control of the Las Vegas firm SCA Design.