Net Driven, Scranton, PA

Net Driven is the leading provider of websites and internet marketing solutions to the automotive industry. They asked DxDempsey to renovate existing office space to embody their brand. The concept of their space is Kustom Kulture meets Graphic Novel. Kustom Kulture was born out of the hot rod car culture of Southern California of the 1960s. By applying our Brand Translation services with some cosmetic upgrades, the space becomes a graphic novel that tells the story of Net Driven’s values through the medium of American icons and superheroes. Featured prominently in the space is the company’s Hedge Hog Concept. Inspired by the book “Good to Great” by Jim Collins, the three overlapping circles (or in this case gears), answer three questions: What are you passionate about? What can you be the best in the world at? How can you make money doing it? Net Driven is passionate about helping independent businesses thrive, so it is fitting that the images are often of the underdog who ends up saving the day!